Le Meridien Hotels & Resorts today unveiled its new lobby concept – “Le Méridien Hub”, which reshapes the lobbies of the brand into places of social gathering for discussions, debates and exchanges. The principle of operation of the Hub is based award-winning ‘Arrival experience’ of Le Méridien and the cultivation of coffee, both implemented successfully throughout the world. In the permanent exhibition of contemporary art different, the Hub offers guests the local population as an artistic and creative atmosphere. Members of LM100, a group of cultural innovators for generations to interdisciplinary fields of art, revealed by Jerome Sans, Cultural Curator for Le Méridien, helped to improve the experience Hub.
“Starwood is a long-time innovator in the field of processing hobbies of traditional hotels,” said Eva Ziegler (Other OTC: ZGCO.PK – news), Director of the global hotel brand Le Meridien and W in the world. “There are more than 12 years ago when Starwood launched the W brand, our lobbies have become living rooms, and soon after, Sheraton brought together people in the same place using the link Link @ Sheraton. Recently, lobbies Aloft brand has been designed so that customers can access directly from their rooms and they can sit on seats adjustable and comfortable. Today we are proud to unveil the concept of the sign Hub Le Meridien, which will help to change the new direction of our brand, which was designed to attract customers creative. ”
Le Méridien Barcelona is the first hotel to implement fully experience Hub, while other similar spaces will be created over the years in the hotels of the Le Meridien brand worldwide. Designed to promote dialogue, arouse curiosity and stimulate thought, the Hub can be divided into three areas of experience:
The operation “Arrival experience”:
Proprietary research conducted with customers show that the first ten minutes in a hotel determines the impression that we keep the stay. From the lobby, works of art, high-impact immerse each newcomer to the world of Le Méridien. In addition to creating these works, members of the LM100 colection of Le Méridien also imagine a bright atmosphere and / or sound that contributes to the specificity of this space. The experience starts when the customer arrives at the hotel, out of his vehicle, crossed the threshold of the institution and register or request a board at the reception.
Zone of interaction:
The provision of seats and the atmosphere of style “cafe – casual” that prevails, the lobby area has a unique style to encourage dialogue, contemplation and interaction. Guests will also find a bar in the library whose works reflect the cultural aspects of each hotel of the brand. The exclusive series “A new perspective” of the Le Méridien brand, created to encourage customers, opinion leaders, media and local partners to engage in conversation about cultural topics, will also be held in the area.
Bar Latitude:
Latitude Bar, where stands the espresso machine feature, helps create a warm and creative atmosphere in the hub by attracting customers through the visual, sound and smell of the space in which an experienced barista cafe concocts an exception . Guests can indulge in the culinary offerings and local experiences, inspired by an environment of sidewalk cafe during the day, wine and décor night.
Le Meridien announced that the founders of Creative Class Group joined members of the collective LM100
The arrival of the founders of Creative Class Group, Richard and Rana Florida, within the collective LM100 offers a new perspective that validates the concept of hubs and the business strategy of the group Le Méridien that targets customers creative. The Florida couple believes strongly in the positive impact that can have a community of entrepreneurial activity, and the absolute need to continually grow with this community. They felt that the thinkers, innovators and decision makers influence the cultural phenomenon and have an impact on the business, and creative understanding of customers is a strategic element. The Creative Class Group offers the regions, businesses and associations information, analysis, research tools and custom necessary for competition and enhanced economic prosperity.
The Creative Class Group will engage in a range of initiatives influenced by the creative group they have identified. They conduct research to help Le Meridien to identify new development opportunities, through their ‘creativity index’ exclusive and unique structure, and their technological advantages, territorial, skills and tolerance. Richard and Rana Florida Le Meridien hotels will help to establish key contacts in each city, in the fields of tourism, culture, art, design and cuisine. They will work to recruit influential stakeholders to participate in the “new perspective of events” held in the Le Meridien hotels worldwide. The Florida couple will also establish the contents of libraries Hubs, on the basis of their studies on the characteristics, values and preferences of key customers creative. The works selected include a combination of works on the founding and contemporary creative culture in the arts, design, economy and society, as well as local works illustrating the history and characteristics of each city.